The bottles are available in a 250ml size. Credit: Coca-Cola India/PR Newswire.

Coca-Cola India has taken another step towards plastic circularity by introducing 100% recycled polyethylene terephthalate (rPET) bottles in an Affordable Small Sparkling Package (ASSP) format. 

The company is offering 250ml ASSP bottles in the Indian state of Odisha.

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The initiative, led by Coca-Cola’s bottling partner Hindustan Coca-Cola Beverages, is part of the company’s broader commitment to environmental responsibility and reducing its carbon footprint.  

The new ASSP bottles are designed to be light, which contributes to a 36% reduction in emissions compared to traditional virgin PET packaging.  

Furthermore, the switch to rPET for the ASSP solution is said to result in an overall 66% decrease in carbon footprint when compared to the standard non-ASSP packaging made from virgin PET. 

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Coca-Cola India and Southwest Asia Technical Innovation and Supply Chain vice-president Enrique Ackermann said: “Our efforts at expanding rPET in India is a testimony of our commitment to increase the availability of high-quality, food-grade, recycled plastic for consumers in India.  

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“With these eco-friendly bottles we seek to drive a circular economy for packaging, reduce waste and carbon emissions, bringing us closer to the World Without Waste goal of making bottles with 50% recycled content by 2030.” 

The Coca-Cola Company has already introduced 100% rPET bottles in more than 40 markets globally.  

Through its World Without Waste initiative, it aims to collect and recycle a bottle or can for each one it sells by 2030. 

The company plans to make all its packaging recyclable by 2025.

In January this year, Coca-Cola India and Reliance Retail launched a new PET collection and recycling initiative.