The financial terms of the deal were not disclosed. Credit: Pikatmata Studio via Shutterstock.

Brook + Whittle, a packaging manufacturer in North America, has acquired US-based flexible packaging manufacturer PouchIt for an undisclosed amount. 

Based in Atlanta, Georgia, PouchIt specialises in short-run stand-up pouches, lay-flat pouches, and roll stock film. 

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The company claims to deliver the fastest lead times for its customers in the flexible packaging industry. 

The acquisition is set to enhance Brook + Whittle’s presence in the Southeastern US and position the company for further growth in the flexible packaging sector. 

Brook + Whittle CEO Mark Pollard said: “We are thrilled to welcome PouchIt into the Brook + Whittle family. PouchIt’s printing and converting capabilities will provide a great springboard to grow our flexible packaging business. This will allow us to provide faster service to our existing customers and expand into new markets. 

“Moreover, with PouchIt’s flexible packaging expertise, we will be able to spearhead sustainable innovation in this segment.” 

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Brook + Whittle is a manufacturer of shrink sleeves, flexible packaging, and heat transfer labels. 

Headquartered in Guilford, Connecticut, the company operates 18 locations across the US. 

PouchIt founder and owner Adam Wasserman said: “When considering the future, we realised that the benefits of scale both in cross-channel selling and manufacturing made this a great decision.  

“Further, being able to join forces with some of the best minds and experience in e-commerce and flexographic printing will be a significant benefit. We are excited about the growth opportunities and look forward to being a part of the team.” 

In November last year, Brook + Whittle acquired FlexoOne and InStockLabels.com.