O-I Glass is one of the leading producers of glass bottles and jars around the globe. Credit: JasminkaM via Shutterstock.com.

Packaging producer O-I Glass has reached contract packing partnership with FX Matt Brewing Company to launch its Drinktainer into the ready-to-drink (RTD) market. 

Drinktainer is a single-serve, recyclable glass container featuring a RipCap closure. 

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The collaboration will see the introduction of Right Coast Spirits Italian Ice in the Drinktainer packaging.  

A dedicated Drinktainer filling line has been established at FX Matt to help beverage brands conduct market tests or launch full-scale market introductions via FX Matt’s contract packing services. 

Starting in April 2024, Right Coast Spirits Lemon Vodka Freeze and Cherry Vodka Chill flavours will be available in 375ml Straightwall Drinktainer four packs.  

O-I North America Marketing & NPD Director Sarah Brennan said: “The sensory experience of Drinktainer, paired with the invigorating real fruit and vodka flavours in Right Coast Spirits’ Italian Ice line promises a superior drinking experience versus the current RTD offerings in the market. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“By working with our co-packing partner, FX Matt, the speed-to-market of Drinktainer will ensure this unique experience is on shelves just as weather is starting to warm up.” 

Right Coast Spirits is a collaboration between three craft breweries including Flying Dog, Harpoon, and Saranac.  

The group has a longstanding contract packing relationship with FX Matt, for 30 years and ten years respectively. 

O-I Glass and FX Matt partnered last year to include the Drinktainer line to their package offerings. 

The partnership aimed for beverage innovation optimisation and enhance channel efficiency for quick shelf placement. 

FX Matt Brewing Company president Fred Matt said: “Italian Ice is nostalgic and delivers great taste in Drinktainer. 

“The wide mouth opening maximises aroma and flavour for a more enjoyable consumption experience and will stand out at retail.” 

Last month, O-I Glass announced the successful completion of two water reduction projects at its San Polo plant in northern Italy.