UK packaging design agency Burgopak has partnered with Chuckling Goat on a microbiome test kit.
The packaging is part of a three-step at-home process. The first step is the instructions, the second is the test itself and the third is the return packaging.
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Chuckling Goat selected Burgopak’s telescopic packaging design which has two trays. The top tray contains the instructions and the second tray contains the test tube with an integrated stool sample collection device on the left inside a fitment.
The return box is situated on the right in its own compartment. The return biohazard bag and sample collection aid are also packed inside the return mailer.
The return mailer is smaller than the complete collection kit for efficient shipping. The customer can keep the main box as a physical record of their purchase, or recycle it.
Burgopak senior project manager of healthcare Willemijn Zandt commented: “Our design team worked hard to make the sample collection process as easy as possible – minimising the chance of an incorrect test. It’s rewarding for us to design packaging for Chuckling Goat, whose priority is to help people live better, healthier lives.”
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By GlobalDataChuckling Goat founder Shann Jones added: “Getting the packaging right was so important to us – it had to convey value, professionalism and yet have our signature personal touch. We’re confident we’ve achieved that.”
Burgopak’s other clients include adidas, Barclays, Motorola and easyJet.
