Indian manufacturer Hamdard Laboratories’ food division has partnered with SIG to adopt its aseptic carton packaging and filling technologies.
This move is aimed at addressing the diverse and evolving consumer product packaging demands for affordability, appropriate sizing, durability, and convenience.
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The collaboration will see the installation of an SIG XSlim 24 Aseptic filling machine at Hamdard’s Aurangabad manufacturing facility in the Indian state of Maharashtra.
The SIG filling machine reportedly boasts a capacity of 24,000 carton packs per hour and can accommodate nine different volume sizes, from 80ml to 200ml.
Its design allows for rapid size changes in under 15 minutes, providing Hamdard with the ability to swiftly adapt to market needs.
SIG India and Bangladesh market head Vandana Tandan said: “Hamdard is one of the most celebrated beverage brands in India and SIG is excited to partner with them. The partnership will be beneficial for both SIG and Hamdard to grow their presence across India.”
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By GlobalDataHamdard plans to use the new technology to package its RoohAfza beverage variations, including glucose drinks, juices, milkshakes, lassi, and coconut water.
These will be made available in SIG’s XSlimBloc carton packs with a drinking straw.
SIG’s technology is expected to help Hamdard reach different consumer groups both domestically and internationally, catering to a broad spectrum of price points.
The technology also aligns with Hamdard’s sustainability goals by reducing waste, saving energy, and optimising production times.
It is exploring co-packing opportunities with other industry players to further expand its product offerings.
Hamdard Laboratories India – Food Division CEO Hamid Ahmed said: “Collaborating with SIG will help us broaden our packaging options and react quickly to changing market and consumer preferences and behaviour.
“The unmatched speed and flexibility of SIG’s filling solution will allow us to increase our production process efficiency and reduce our production cost.”
Recently, Japanese beverage company ITO EN launched two new premium beverages using SIG’s packaging solution and filling technology.
