Outer cartons were created for nine SKUs. Credit: Falconer Print & Packaging.

Falconer, a carton manufacturer, has partnered with sustainable skincare brand By Sarah to produce eco-friendly packaging for its product range.  

The collaboration resulted in Falconer creating outer cartons for nine stock-keeping units (SKUs), including serums, oils, and creams.  

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The carton packaging features incada silk with a matt varnish finish and vibrant base colours, encapsulating By Sarah’s message of optimism. 

By Sarah, founded by sisters Lauren and Sarah Murrel, provides natural skincare solutions, particularly for sensitive and stressed skin.  

The brand was launched in direct response to Lauren’s health challenges and the lack of suitable skincare products during her recovery from acute myeloid leukaemia. 

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The new carton design has garnered attention from major publications such as Women’s Health, Grazia, and the Sunday Times. 

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By Sarah CEO and co-founder Lauren Murrell said: “Falconer has truly embraced our brand story and mission, delivering packaging that protects our products and communicates the love and care that goes into every formulation. Their commitment to sustainability aligns perfectly with our values.” 

Following the launch, By Sarah and Falconer will continue their partnership, with plans for future product launches. 

Based in West Yorkshire, UK, Falconer specialises in decorative printed folding cartons for various sectors, including pharmaceuticals, luxury confectionery, and cosmetics.

Falconer sales director Colin Pow said: “The collaboration with By Sarah has been an inspiring journey. We are proud to provide packaging that reflects the brand’s ethos and promotes the customer experience through design and sustainability.”