Brook + Whittle manufacturers pressure-sensitive shrink sleeves and flexible packaging. Credit: monticello via Shutterstock.

North American packaging manufacturer Brook + Whittle’s light-blocking shrink sleeve solution, GreenLabel BlockOut, has received recyclability recognition from the Association of Plastic Recyclers (APR). 

The solution is said to have surpassed the voluntary criteria for APR Design for Recyclability Recognition.  

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The APR Design for Recyclability Recognition programme assesses packaging materials, components, and design to ensure compatibility with recycling systems.  

Brook + Whittle’s recyclable solution offers both high recyclability standards and superior protection for light-sensitive products.  

In addition, How2Recycle has prequalified the GreenLabel BlockOut solution as widely recyclable with clear polyethylene terephthalate (PET) bottles, reinforcing Brook + Whittle’s commitment to circular packaging solutions. 

How2Recycle, a standardised recycling label system, intends to make recycling easier and improve transparency by providing accurate information on how to recycle various types of packaging. 

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Brook + Whittle CEO Mark Pollard said: “We are honoured to receive this important recyclability recognition from the APR and How2Recycle label prequalification. Our team has worked tirelessly to develop a solution that addresses the critical need for recyclable packaging while ensuring product integrity.

“This recognition validates our efforts and reinforces our commitment to sustainability and responsible innovation.” 

Headquartered in Guilford, US, Brook + Whittle manufactures pressure-sensitive shrink sleeves, flexible packaging, and heat transfer labels. 

In February this year, the company acquired Atlanta, US-based flexible packaging manufacturer PouchIt for an undisclosed amount.