Liquid Core manufactures liquid-centre chewing gums. Credit: Anastassiya Bezhekeneva via Shutterstock.

Liquid Core Gum Company has unveiled EDGE, a new addition to its functional gum portfolio in sustainable packaging solutions. 

The EDGE packaging format utilises sustainable cardboard tubes, similar to the “slim-can design” used by energy drinks.  

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Each piece of gum is individually flow-wrapped to ensure stability, freshness, and portability.  

Liquid Core founder and CEO Troy Widgery said: “Red Bull started the revolution of the functional beverage sector with their slim-can design which became synonymous with energy drinks in the mind of the consumer. 

“Nearly 20 years ago we set out on this functional gum journey and now that the market and consumer are finally ready, we couldn’t think of a better way to launch EDGE than to package it in a format that is familiar to the energy consumer.”  

The closable slim-can format is designed for convenience, fitting easily into gym bags, backpacks, or jackets while offering enhanced branding opportunities and space for consumer education.  

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We decided to take the same approach with our packaging that we’ve been taking with our Liquid Core delivery system. It needed to be unique and a category game changer,” Widgery added. 

Liquid Core has positioned the EDGE brand to stand out from the traditional gum and sweet aisles, targeting areas frequented by energy and health-conscious shoppers.  

The company has also developed unique point-of-sale countertop display racks for the EDGE range. 

The initial EDGE lineup includes four performance formulations, including EDGE Extreme, EDGE Java, and EDGE Energy in three flavours, all of which are packaged in EDGE Tubes. 

The line also includes three wellness formulations, including EDGE Pro with Probiotics, EDGE Health, and EDGE Lean with a thermogenic formula.