Newly redesigned packaging for VELCRO Brand products. Credit: Velcro Companies/Business Wire.

Fastening solutions provider Velcro has introduced a packaging redesign for its VELCRO Brand products, aimed at simplifying the consumer shopping experience.  

The new packaging, designed to stand out on retail shelves, allows customers to easily identify and select the appropriate product for their fastening needs. 

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The revamped packaging features a bold and modern design, including a refreshed VELCRO Brand logo, and emphasises the company’s heritage of innovation.  

The use of a red masthead with the VELCRO Brand logo in white is intended to capture the attention of shoppers. 

On-pack imagery highlights the various applications of VELCRO Brand products, showcasing their suitability for DIY projects due to their strength, durability, and ease of use.  

In addition, a color-coded information panel on the front provides key product details such as quantity, size, and fastening strength, aiding in quick product identification. 

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The reverse side of the packaging offers additional valuable information, including detailed instructions for proper use, further product use-cases, and features.  

The new packaging is currently available at nearly 4,000 US Walmart stores and is set to appear at other US retailers, including Amazon, The Home Depot, and Lowe’s, later in the year. 

The global rollout of products with the new packaging will commence in early 2025.  

Velcro Companies chief marketing officer Chitra Ebenezer said: “Consumers are faced with more fastening options than ever before, and the newly redesigned VELCRO Brand packaging provides color-coded categorisations and imagery to help consumers easily identify the product they need for their specific fastening application. 

“Our new packaging reflects our spirit of innovation and commitment to delivering fastening solutions that solve real-world challenges every day.”