The guide delves into key topics such as label material selection. Credit: UPM Raflatac.

UPM Raflatac, a leading global provider of self-adhesive labels, has launched a comprehensive guide aimed at helping fast-moving consumer goods (FMCG) companies enhance the recyclability of their packaging.

The new e-book, available for free download on the company’s website, provides insights into label material selection, design considerations and compliance with emerging regulations.

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As the packaging industry faces increasing pressure to adopt more sustainable practices, UPM Raflatac’s guide offers practical guidance for stakeholders across the value chain.

With the arrival of the EU’s Packaging and Packaging Waste Regulation (PPWR) and a growing focus on circular economy principles, understanding the complexities of packaging recyclability has become paramount.

The guide delves into key topics such as label material selection, since choosing the right material can significantly impact packaging recyclability.

It also explores design considerations for creating packaging that can be easily recycled and provides insights into navigating extended producer responsibility (EPR) schemes and potentially reducing associated fees.

The guide introduces the SmartCircle label materials, which are designed for recycling compatibility, and offers guidance on making informed decisions based on life cycle assessment (LCA) analysis.

It also discusses label waste recycling options, providing practical solutions for managing end-of-life materials.

“In today’s market, as legislation and consumer demand both continue to drive a shift toward more recyclable options, companies need to make more informed labeling and packaging decisions,” said Suvi Rasa, manager for sustainability at UPM Raflatac.

“That is why we are excited to be launching this new guide. It has been written with the sole purpose of helping stakeholders in the packaging design process realise the impact of label choice on the end product’s circularity by providing comprehensive and practical advice.”

By leveraging the insights provided in this guide, FMCG companies can take a proactive approach to improving packaging recyclability, meeting regulatory requirements and contributing to a more sustainable future.