The move is aligned with impending EU legislation. Credit: eyematter via Shutterstock.

Movopack has secured £2m ($2.53m) in seed funding to launch its circular e-commerce packaging in the UK, marking its first expansion beyond Italy to address packaging waste.

The funding will support Movopack as the EU mandates that at least 10% of e-commerce packaging must be reusable by 2030, increasing to 50% by 2040.

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Movopack offers solutions for e-commerce retailers to meet these targets cost-effectively.

The UK expansion is significant as British retailers increasingly focus on sustainable practices to meet environmental goals and consumer demand for eco-friendly options.

Movopack’s packaging can be returned via UK postal service Royal Mail’s 115,000 post boxes.

Tomaso Torriani, CEO and co-founder of Movopack, said: “This funding round demonstrates the growing enthusiasm for Movopack’s potential to transform the e-commerce industry with sustainable, circular packaging solutions.

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“We’re particularly excited about this investment as it enables us to launch in the UK at a time when the demand for sustainable solutions has never been stronger. Consumers and brands alike are seeking impactful ways to contribute to a world where societies and economies can grow and thrive without compromising the environment – and we are here to meet that need.

“At Movopack, we’re working on making sustainability not just an option, but a standard in e-commerce.”

The reusable packaging is crafted from recycled plastic bottles and recycled polypropylene, designed to withstand postal handling and be reused up to 20 times.

Led by 360 Capital, the funding round also saw participation from Greiner Innoventures and Techstars.

360 Capital partner Lucrezia Lucotti said: “To date, sustainable packaging for e-commerce has garnered growing attention; however, it continues to be marked by fragmentation, and, notably, a lack of digital integration.

“We are backing the movement to make e-commerce more sustainable through our investment in Movopack’s returnable e-commerce packaging. As they launch in the UK, we believe Movopack is perfectly positioned to lead the charge in transforming how brands implement sustainable practices, and we are glad to support their mission.”