Wholesale Sugar Flowers has been operating in the sector for more than 20 years. Credit: Natalia Fedchenko via Shutterstock.

Wholesale Sugar Flowers (WSF), a US-based provider of sugar flowers and decorating supplies, has acquired OLBAA, a brand specialising in cake packaging solutions.

Established in 2019, OLBAA started with the development of tall cake boxes, and later the brand expanded its product line to include cupcake boxes for taller cupcakes, macaron boxes, and other related products.

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The strategic acquisition is expected to not only enhance Wholesale Sugar Flowers’ product offerings but also to create cost synergies and expand distribution channels.

OLBAA co-founder Haf Saba said: “We are excited that Wholesale Sugar Flowers sought our brand as a key complement to their portfolio.

“This acquisition will enable further development and expansion of the OLBAA brand, while continuing to offer our customers the finest cake packaging solutions available.”

Both companies view this acquisition as a significant milestone that will foster continued growth and innovation in the baking industry.

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For more than two decades, Wholesale Sugar Flowers has been serving the confectionery industry with a variety of sugar flowers and baking decorations.

The company also offers custom product and packaging services, private labelling, and commercial services to the sector.

Wholesale Sugar Flowers CEO Keera Brooks said: “We are thrilled to welcome OLBAA to the Wholesale Sugar Flowers family.

“OLBAA’s commitment to quality, sustainability, and design perfectly aligns with our own values. This acquisition will allow us to better serve our customers by offering a complete and integrated solution for their cake decorating needs.”