The move aims to improve the sector via improved education, access, and stronger consumer trust. Credit: Kulkova Daria via Shutterstock.

The Flexible Packaging Association (FPA), an advocate for the US flexible packaging industry, has endorsed the launch of the Flexible Film Recycling Alliance’s (FFRA) new Plastic Film Recycling Directory.

This directory aims to streamline the recycling process for flexible film materials by connecting businesses, municipalities, and consumers with recycling programmes and facilities.

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The directory is a crucial resource for identifying partners and facilities that accept a range of flexible film materials such as plastic bags, wraps, and other polyethylene-based films.

This initiative, led by the Plastics Industry Association, supports FFRA in boosting recycling rates through better education, increased access to recycling options, and enhanced consumer trust.

FPA president and CEO Dan Felton said: “As an association dedicated to advancing the sustainability benefits of flexible films and expanding recycling opportunities, FPA is proud to support the launch of the FFRA Plastic Film Recycling Directory.

“This resource represents a major step forward in enhancing recycling access and advancing a more circular economy for flexible films.”

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Plastics Industry Association Sustainability senior vice-president Patrick Krieger added: “The Flexible Film Recycling Alliance is excited to launch its Plastic Film Recycling Directory.

“FFRA’s priorities include ensuring consumers know where to recycle plastic film and feel confident that their materials are being properly recycled. This directory is an essential step toward increasing plastic film recycling rates across America, and FPA’s involvement underscores the importance of collaboration in achieving this goal.”

Flexible packaging accounts for more than $42bn in annual sales in the US, making it the second-largest and one of the fastest-growing segments in the industry.

Flexible packaging materials, which include plastic, film, aluminium foil, or combinations thereof, are used in a variety of products such as bags, pouches, labels, liners, wraps, and rollstock.