Enjoy Life Foods has unveiled new packaging for its complete product portfolio featuring the unofficial shade of food allergy awareness, bright teal.

The company will initially introduce the Grain & Seed Barsin new packaging at Natural Products Expo East.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The new series combines three types of the ancient grain sorghum in Banana Caramel, Cranberry Orange, Chocolate Marshmallow and Maple Sweet Potato flavours.

Enjoy Life Foods chief sales and marketing officer Joel Warady said: “Our vision with our new packaging was to proudly and boldly demonstrate our ongoing commitment to creating trusted options to the food allergy community.

“Teal is a comforting colour to those with food allergies, and launching the packaging this fall during back-to-school season and Halloween when people struggle to find safe allergy-friendly options felt like perfect timing.”

“Our vision with our new packaging was to proudly and boldly demonstrate our ongoing commitment to creating trusted options to the food allergy community.”

The new teal packaging is to be made available from next month.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Each refurbished package features Enjoy Life’s red logo and highlights the brand’s motto and simple ingredients.

It also displays allergy-friendly ingredient callouts and Vegan, Certified Gluten-Free and Non-GMO Project Verified certifications.

Grain & Seed Bars are also palm oil-free, gluten-free and free from allergens such as wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, mustard, fish, shellfish, and crustaceans.

Each bar contains three types of sorghum, including the popped-sorghum besides certified gluten-free rolled oats.