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As shoppers seek out more time-saving and convenient options, it is important for brands to develop solutions that answer key consumer demands, or else risk being left behind. In this issue, we take a look at the key trends and opportunities in the US packaging industry and investigate consumer reactions to packaging features, looking at what shoppers consider interesting or uninteresting in packaging designs.

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Also in this issue, we examine an innovative lip gloss pack design that puts a unique spin on one of the biggest toy sensations since the Rubik’s cube and find out how the Juice brand for FMCG electronics transformed the common pack type associated with its brand name to create an eye-catching and unusual pack format in a different category.

In other news from GlobalData, we explore the appeal of a new consumer-friendly, easy-to-use sealant applicator pack and find out how creative packaging solutions can help hot drinks brands to stand out in a crowded market.

In this issue

Packaging in the US
Changing consumer product demands are driving growth in convenient and sustainable packaging in the US packaging industry. Drawing on research by GlobalData, ​​​​​​​Eloise McLennan explores the key trends and opportunities facing manufacturers in the region.
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Consumer Reactions to Packaging Design Features
Changing consumer product demands are driving growth in convenient and sustainable packaging in the US packaging industry. Drawing on research by GlobalData, Eloise McLennan explores the key trends and opportunities facing manufacturers in the region.
Read the article.

Fidget Spinner + Lip Gloss = Fun
“Take your lips for a spin” say advertisements for new Taste Beauty Glamspin lip gloss. The pack design takes the “spin” concept literally as the three flavours of lip gloss offered under the Glamspin brand are packaged in a fidget spinner – one of the biggest toy sensations since the Beanie Baby, Rubik’s Cube, or Pet Rock. GlobalDataexplores the appeal of the new design.
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A Cable for Juicy Connections​​​​​​​
Finding a catchy brand name can cause a lot of headache for manufacturers. But can thinking outside the box help brands to put an enticing twist on a familiar concept? GlobalData explores the unusual and striking appeal of a new pack used for FMCG electronics which transforms a term conventionally associated with a specific packaging type, into a brand name for a completely different category.
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Sealing the Deal with an Easy-To-Use Applicator Pack Design​​​​​​​
Traditional sealant guns can be tricky for consumers to operate, but that may be a thing of the past thanks to a newly launched all-in-one pack from Henkel. GlobalData takes a look at the handy applicator pack helping consumers to renew bathroom and kitchen seals.
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How can Innovative Packaging Designs Elevate the On-Shelf Appeal of Hot Drinks Products?
The rising number of hot drinks connoisseurs has put pressure on manufacturers to find new ways to stand out in an increasingly saturated market. Using research from GlobalData, Eloise McLennan explores how packaging can help brands to target key consumer trends and stay one step ahead of competitors.
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Next issue preview: February 2018

Based on recent analysis from GlobalData, we take a look at the latest developments and key trends in the global packaging industry, use interactive data to investigate the level of attention that consumers pay to on-pack marketing claims, and find out how the Shufangzhai-branded self-heating instant mini-hotpot is making eating on-the-go easier for hungry commuters.

Plus, we imagine a world without plastic bottles as we examine whether Coca-Cola’s innovative refillable bottle trial could signal the end of the format, explore the appeal of laser printed labelling as manufacturers look to reduce waste, and take a look at ways that brands can use packaging to add value to prepared meals.

About GlobalData

GlobalData is a research specialist providing unique and market leading data and insights into the international soft drink and alcoholic beverage industries. With in-depth analysis and a highly detailed database at your fingertips, the GlobalData Intelligence Centre enables you to make informed and strategic decisions for your organisation in an ever-changing and highly competitive market. GlobalData’s coverage is unrivalled in its depth, geographic scope and local insights. Find out more on www.GlobalData.com