Al Mawrid will receive a Heidelberg ICS multi-process. Credit: Heidelberger Druckmaschinen AG.

Al Mawrid Printing & Advertising is set to install a Heidelberg inline converting system (ICS) multi-process press in its Dubai facility in order to meet the growing market demand for highly finished packaging.

The installation will include modular units for cold-foiling, gravure printing, inline die-cutting and embossing in order to meet the growing market demand for highly finished packaging.

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The company had already used the Heidelberg ICS in 2012.

“What we appreciate about the flexo printing press is the easy operation, the low maintenance, the combination of various printing and converting methods.”

The multi-process inline technology can produce different structures and is expected to help the company expand its production capacity.

Al Mawrid Printing & Advertising production manager Justin Ninan said: “The excellent flexo printing and value-adding quality of products that were printed on our first ICS excite our customers.

“What we internally especially appreciate about the flexo printing press is the easy operation, the low maintenance, the combination of various printing and converting methods within one machine and the enormous output combined with reliability and high uptime.

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“We do have great synergies, especially in the usage of tools, spare parts and operator know-how. Plus, we can increase production reliability as we are able to switch printing jobs very easy.”

The installation of the first Heidelberg ICS, equipped with an inline die-cutter Heidelberg FCL in a printing width of 670mm, was primarily used to produce cigarette packaging.

Al Mawrid’s packaging product offering includes food packaging, bakery, medicine, perfume, kraft and e-flute boxes, duplex and food board printed boxes, and PE coated board printed boxes.