Dairy processor Parmalat Canada has developed new re-sealable and recyclable polyethylene terephthalate (PET) bottles for Lactantia PūrFiltre milk.

The new 1.5l ‘easy to handle’ milk bottles are designed to protect the freshness and nutritional properties of the filtered milk for a longer period of time, without the use of additives or preservatives.

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Created to cater to new generation consumers, the new containers will be made available in key Canadian markets starting this month.

“It demonstrates the scope of our company’s leadership and drive to innovate.”

The company also noted that the bottles will be used for all Lactantia PūrFiltre product lines, with bottling to be carried out at a plant in Brampton.

Parmalat Canada Fluid general manager Marco De Palma said: “It demonstrates the scope of our company’s leadership and drive to innovate.

“It is the culmination of sustained and collaborative efforts by our Research and Development, Marketing and Operations team, which has worked tirelessly on the project for more than three years.

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“The new bottles are truly an innovative step forward for dairy product packaging. They give consumers Canadian milk of exceptional quality while also better meeting their needs.”

The launch of the PET bottles comes after three years of R&D by Parmalat Canada at its Canadian Research and Development Centre.

According to the company, the bottles feature BPA-free caps that have a tamper-evident safety ring to ensure food safety.

Both the bottle and the cap have a light barrier that helps protect the integrity of the milk.

The new packaging is said to be easier to handle and store than conventional milk containers.