Household cleaning brands SC Johnson has launched its Mr Muscle Platinum Window & Glass cleaner in 100% recycled ocean-bound plastic bottle.
The new line is part of the company’s commitment to address ocean plastic pollution through a global partnership with Plastic Bank.
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The partnership aims to cut the volume of plastic waste ending up in the ocean.
The bottles can be purchased from Wilko and Amazon with plans to launch to additional stores in the next few months.
SC Johnson chairman and CEO Fisk Johnson said: “These Mr Muscle bottles are our latest effort to incorporate post-consumer recycled waste into our packaging.
“Together with Plastic Bank, we’re working to help protect the health of our ocean ecosystems and at the same time improve the lives of individuals around the world.”
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By GlobalDataIn addition, the collaboration will open 509 collection points in a number of nations including Indonesia, the Philippines, Thailand Vietnam and Brazil.
It is expected that around 15,000 metric tonnes of plastic waste may be collected on an annual basis.
Plastic Bank founder and CEO David Katz said: “Our partnership with SC Johnson is an important step in ocean stewardship.
“By supporting the collection of plastic waste and use of 100% recycled ocean-bound plastic in their bottles, they are enabling people to make a profound impact on the world.”
In January this year, SC Johnson and US professional baseball team Milwaukee Brewers are set to partner for plastic cup recycling.
