Kao USA is a beauty care brands with portfolios including; Jergens and Curel hand and body lotions, John Frieda hair care Bioré facial care and more. Credit: Sally via flickr.

John Frieda Hair Care and beauty care brand Kao USA have launched a new packaging designed to reduce the impact on environment.

Named as Tube-Like-Pouch (TLP), the packaging features 50% less plastic compared to John Frieda 8.45oz tube.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Cincinnati-based Kao USA has developed and commercialised the packaging, which is claimed to be a first in the mass premium beauty industry.

The ultra-flexible material reduces product waste by allowing to squeeze out the last drop of product.

John Frieda is offering its Frizz Ease Daily Nourishment shampoo and conditioner and Sheer Blonde Highlight Activating shampoo and conditioner in the new TLP packaging.

The product is currently available exclusively for limited time in select 200 Walmart stores and Walmart.com.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Kao USA packaging engineer Aaron Woodard said: “This ground-breaking beauty application serves our consumers’ desire to transform their hair, while also reducing their impact on the environment.

“With Kao’s TLP, we have reliable functionality of a normal tube, but the lightweight flexible packaging also allows you to squeeze until the last drop. That eliminates plastic and product waste!”

The packaging is in line with Kao’s Kirei Lifestyle Plan announced last year.

Kao USA is a manufacturer of premium beauty care brands with its portfolios comprising Jergens and Curel hand and body lotions, Bioré facial care; John Frieda hair care and more.