British supermarket chain Waitrose is set to launch new easily recyclable triangular sandwich wrappers, which are said to be the first of their kind in UK supermarkets.
The wrappers will enable the separation of cardboard and non-recyclable film in sandwich packaging.
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Waitrose packaging manager Karen Graley said: “The change to our sandwich packaging may seem like a small one but it’s likely to make a big impact on the amount of packaging recycled.
“We continue to work on a solution to the pack’s plastic film in the hope that, in the future, none of the sandwich pack will go to landfill.”
Waitrose intends to implement its own-label packaging across all food categories that would be recyclable, reusable or home compostable by 2025.
The newly introduced sandwich packaging features cardboard that can be separated easily from its see-through film, which is expected to facilitate the recycling process.
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By GlobalDataEven if the customers’ throw away the whole pack, the respective processors can also separate film from the cardboard without any difficulty.
Waitrose is working with packaging manufacturer RAP and sandwich producers Melton Foods and Greencore to launch the new wrappers next month.
The supermarket chain currently has 354 shops in England, Scotland, Wales and the Channel Islands, including 64 convenience branches and 27 shops at Welcome Break locations.
Image: A Waitrose retail store in Wallingford. Photo: courtesy of John Phillips.
