California Olive Ranch™ has announced the launch of its new line of fully recyclable and eco-friendly aluminium bottles.
The new packaging, which was launched online on 5 April, will further reinforce the brand’s commitment to achieving broader sustainability and quality goals.
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The company said that the new bottles are now available for purchase via their online platform and selected retail partners across the US.
California Olive Ranch claims the bottle to be the “most lightweight” and “smallest” version that it has introduced so far.
The brand, which specialises in manufacturing extra virgin olive oils, sauces, vinegars and dressings, said its new launch aims to address the requirements of its consumers by providing them with the company’s olive oil products at the most affordable price.
The aluminium bottles have a high-density polyethene plastic cap and include a bisphenol A-free liner. This factor helps in maintaining the freshness of the olive oil as it prevents the product from excessive light and oxygen exposure.
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By GlobalDataThe new bottles have been designed specifically to ensure that the product inside it can survive prolonged outdoor exposure, without causing any harm to the quality and taste of the product.
This concept was chosen to primarily benefit glampers, campers and people interested in backyard barbecuing.
California Olive Ranch CEO Michael Fox said: “Quality and accessibility are two key pillars of the California Olive Ranch brand, and our goal with this launch is to provide premium extra virgin olive oil and avocado oil blends to all consumers, removing price as a prohibitive purchase factor.
“The launch of the aluminium bottled oil collection highlights the brand’s dedication to delivering consumers a versatile product line of high-quality cooking staples, essential for everyday needs.”
The brand’s aluminium bottled oil collection includes three varieties: 100% California Extra Virgin Olive Oil, Avocado Blend and Reserve Blend Extra Virgin Olive Oil.
