OVO Farm’s Kenko brand will be responsbile for the QR codes included on the products. Credit: Photo by Nik via Unsplash.

India-based egg producer Ovo Farm has introduced blockchain technology to boost the traceability of eggs at every stage of its supply chain.

The new technology utilises QR codes, which can be scanned by customers to track their eggs from the farm stage to the end consumer stage in the supply chain.

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This QR code is provided on each egg that is offered by OVO Farm under its flagship brand ‘Kenko’.

OVO Farm co-founder and director Samarendra Mishra said: “Through our blockchain technology we want to ensure quality and make sure that right products are reaching to our customers.

“Each of our products has a unique scan code on its label which gives information about the journey of the product right from the producing unit till it reaches customers.

“We at OVO Farm are committed to our mission of producing and catering fresh, hygienic and nutritious eggs for a healthy community.”

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The QR code available on the pack provides crucial traceability information and details, including the date of processing, the location of the source farm, the packaging type, as well as the entire transportation history of the product.

Kenko offers different varieties of egg products, including Hi-Pro, Brown, Immuno, MoreOVOr and On-Day versions.

These are available in pack sizes of six, ten and 20 eggs.

Based in Odisha, India, OVO Farm has approximately two decades of expertise in the egg farming industry. At present, the farm produces one million eggs daily at its three production facilities in Balangir, Odisha.

The egg products from OVO Farm are also exported to other countries in the Middle East and Africa.

The company has recently opened a new flagship store called Kenko Agstra, in Nayapalli Bhubaneswar, which is the first exclusive egg store in Odisha.