France-based flexible packaging group UNI Packaging has produced digitally printed bags for Bensdorp’s new Barista range of cocoa and chocolate drink powders.

Bensdorp is a part of chocolate products maker Barry Callebaut’s B2B beverage division, Barry Callebaut Beverages UK.

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The new Barista range offers three different drink powders packed in a 750g vertical form filled seal, 3-ply laminated stand-up bag.

"As with the Bensdorp Barista single-origin range, digital can be leveraged to deliver packaging printing requirements in a number of ways."

UNI Packaging used its Digiflex technology to produce the bags, which were launched at this year’s Caffè Culture show in London, UK.

UNI Packaging UK managing director Rod Entwistle said: “The versatility of digital is an attraction for brands. Increased synergies between marketing and packaging departments within businesses is made possible by the capabilities of digital, where the on-pack content, however variable, does not require compromise on either side.

“As with the Bensdorp Barista single-origin range, digital can be leveraged to deliver packaging printing requirements in a number of ways, including product launches, emergencies such as delays, or to support a conventional process.”

In January, UNI Packaging agreed to merge thermo-shrinkable sleeves manufacturer Serre’s expertise and technology with its existing operation.

With the deal, the company aims to expand its products portfolio and improve its position in the thermo-shrinkable sleeves market.