Water brands are increasingly adapting their packaging to meet sustainable standards. Credit: DenisProduction.com via Shutterstock.

The Alkaline Water Company and A1 Beverages have partnered to utilise a new packaging and bottling production line in New York.

With the aim of growing the Alkaline88 water brand in the northeastern region of the US, the company also hopes to reduce costs for outbound shipping in that region of the country.

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A1 Beverages, which also owns a bottling and labelling facility in Halcott, New York, has plans to further expand its capacity in 2024.

The Alkaline Water Company CEO Frank Chessman commented: “Over the past two years, we have strategically grown a network of co-packers to improve efficiencies, meet demand, and reduce shipping costs.”

A1 Beverages president and CEO Lloyd Preston added: “With the increased production capacity that A1 provides, we will work together to stay ahead of demand as Alkaline88 continues to carve out more market share in the northeast and other regions.”

The Alkaline Water Company was founded in 2012 and offers eco-friendly aluminium packaging options with its products.

Water brands are increasingly adapting their packaging to meet sustainable standards, including Life Time, FloWater, ZenWTR, and Splendor Water, to name a few.

GlobalData finds that healthier lifestyle shifts among consumers is also opening up the door to innovation opportunities in packaged water.