McDonald’s has unveiled new product packaging in its US outlets.
The fast food chain has introduced colourful carry-out bags, fountain beverage cups and sandwich boxes with bold typography.
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This new packaging is expected to be expanded across its chain of restaurants throughout the year, totalling to more than 36,000 outlets worldwide.
McDonald’s said: "The new look is simple, fresh and consistent with the company’s vision to be a modern and progressive burger company."
The packaging is fun and modern and in line with the firm’s commitment to source 100% of its all fibre-based packaging from recycled or certified sources by 2020.
McDonald’s global marketing senior director Matt Biespiel said: "Every day, 69 million customers visit McDonald’s around the world and this new packaging will be a noticeable change.
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By GlobalData"It was fun to join these ideas together and create playful pieces that connect our customers to the brand."
Last June, McDonald’s introduced a cardboard-made packaging called McBike, which can be fastened onto the handlebars of a bicycle.
The bag can be unfolded into a tray and hold a burger, fries and a drink.
Image: McDonald’s revamped packaging is fun and modern. Photo: courtesy of McDonald’s.
