Netherlands-based premium sparkling wines company IPL Brands has chosen to use wine cans from Ardagh Metal Packaging (AMP) for the launch of its Beaujolais Nouveau wine in the South Korean market.
Beaujolais Nouveau is a red wine made from Gamay grapes grown in the regions of Beaujolais in Lyon, France.
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As part of the partnership, IPL will pack the French wine in AMP’s 200ml wine cans.
The cans are shatterproof, lightweight, and stackable, making them a suitable option for freight transport as the majority of young wine from the Beaujolais region arrives in South Korea by air.
AMP’s wine cans for Beaujolais Nouveau have a red background featuring Paris’ Eiffel Tower to reflect the wine’s French origins.
It also comes with a matte finish for an improved touch experience and premium visual effect.
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By GlobalDataThe cans are filled by ICT Drinks, a company specialising in packing sensitive and precious beverages.
AMP-Europe CCO Jacek Madry said: “It is really gratifying to see that consumers in Asia can enjoy Beaujolais Nouveau in our cans this year. Our Wine Cans are hermetic to light and air to protect the flavour and aromas of such a young wine.”
The cans are available in three sizes, including 187ml, 200ml, and 250ml slim cans.
As part of a similar development, Ardagh Glass Packaging-North America, a part of Ardagh Group, renewed its supply agreement with Oliver Winery, one of the oldest and largest wineries in Indiana, US.
