The move has been made in order to reduce waste and increase convenience for customers. Credit: aleks333 via Shutterstock.

Shift4, an integrated payments and commerce technology company, has collaborated with Norwegian waste collection and sorting company TOMRA.

As part of this collaboration, Shift4, serving as an acquirer and point-of-sale gateway provider, will integrate a secure and fully digital payment system into TOMRA’s reverse vending machines (RVMs).

TOMRA’s RVMs allow consumers to deposit their empty reusable materials in return for a monetary reward.

All TOMRA machines will be equipped with Shift4’s ‘Tap-on-Card’ payment solution, which will replace the currently used paper coupon system.  

According to Shift4, Europe currently depends on a multistep system that requires consumers to use paper coupons at kiosks to redeem their monetary reward, which is seen as inconvenient by some.

Through this new collaboration, the companies can help eliminate paper waste and enhance consumers’ reuse experience.

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After returning their used reusable containers at one of TOMRA’s collection points, participants can simply tap their credit or debit card to instantly receive their reward directly into their bank account.

Shift4 Nordics Sales & Business Development vice-president Ruben Frimand Nielsen said: “Consumers today expect flexible and convenient payment solutions, and this expectation doesn’t end with vending machines.

“By facilitating a seamless, secure, digital return payment experience, we are able to support TOMRA in its mission to reduce waste and promote responsible reuse and circular economy initiatives.”

TOMRA Circular Economy senior vice-president Geir Saether added: “We are proud to align with Shift4 to integrate its fully paper-less payment solution into our reverse vending machines.

“By combining TOMRA’s recycling technology with Shift4’s expertise in payment processing, we are setting a new standard for convenience, efficiency, and sustainability, reinforcing our commitment to drive innovation in a circular economy.”

In June this year, TOMRA was selected to establish a new reuse system for takeaway packaging in Aarhus, Denmark.