British beverage can maker Rexam has been selected by Danish brewer Carlsberg to design a new cut-out tab for its beer range.
It will feature the hop leaf, a key element of the original Carlsberg logo designed by Danish artist Thorvald Bindesbøll in 1904.
Go deeper with GlobalData
Carlsberg will implement the new tab in conjunction with its standard can design in Norway across its beer range, with plans to launch in other markets.
Produced at Rexam’s Recklinghausen and Mont plants, the tabs will be available on all 33cl and 50cl cans.
Carlsberg senior innovation manager Giorgio Grimaldi said: "The hop leaf is a symbol of the quality and purity of the ingredients that go into making the best beer in the world, and Rexam offered us an innovative and unique way to incorporate it into our can designs, providing us with a bespoke product with great stand out on shelf."
Rexam has also developed an original 0.5l winter limited edition can for Efes Rus’ Velkopopovicky Kozel dark beer brand, which will be available across Russia.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataRexam claims that its high-definition printing technology brings to life the intricate knit and suede details of the can.
Image: The cut-outs tabs will be available on all 33cl and 50cl cans. Photo: courtesy of Rexam PLC.
