British retailer M&S has announced the expansion of its ‘Refilled’ scheme to 19 additional stores across the UK, in partnership with Reposit.
This move is part of the company’s commitment to reducing and removing plastic packaging, offering customers more sustainable choices.
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The scheme allows customers to purchase and return M&S branded cleaning and laundry products.
Customers can select from ten prefilled, own-brand homecare products such as cleaning sprays and laundry detergents.
The concept involves a £2 ($2.54) cost for a returnable bottle, which can be returned to an M&S store after use in exchange for a voucher of the same value for the M&S Refilled range.
The scheme is a collaborative effort involving M&S, Reposit, Ecover, and City to Sea Council in the UK and is supported by the UK Research & Innovation’s Smart Sustainable Plastic Packaging Fund.
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By GlobalDataThis scheme was launched last year across six M&S stores, including Aintree, Bluewater, London Colney, London Stratford, Stevenage, and Vangarde.
It brings the total number of stores offering the Refilled scheme to 25, including M&S’ recently opened Liverpool ONE.
The latest expansion is expected to eliminate approximately 150,000 pieces of plastic, contributing to M&S’ Plan A target of removing one billion units of plastic packaging by 2027, as part of its journey to net zero by 2040.
The company said it had already achieved a milestone in December 2023, by eliminating 75 million units of plastic four months ahead of its 2023/24 target.
Reposit co-founder Stuart Chidley: “Reposit are delighted to have worked closely with M&S to build a scalable standardised returnable packaging solution that works for business and customers.
“This scale-up is the result of strong customer engagement which we hope will result in more action across the retail industry to offer customers a convenient alternative to single-use packaging.”
