A history of heritage: how do beauty companies build up their brand?
In the hypercompetitive world of the beauty industry, first impressions are everything. With an endless stream of new brands, products…
All articles by Elliot Gardner
Elliot Gardner
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Wasted space: reducing the size of snack food packaging
Last month UK retailer Marks and Spencer (M&S) announced that it would cut down on wasted space in its snack…
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A sustainable future: rethinking materials from fossil fuel
If you took all of the plastic bottles we use around the word in just one year, you could build…
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A clear mission: working towards more sustainable options
The value of a package means more to consumers than ever before. Due to increased awareness regarding environmental concerns and…
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Unboxing videos: how can this phenomenon influence consumer decisions?
Forget pop stars and Hollywood actors, some of the most popular and most influential celebrities of the moment found fame…
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Clean labels: the importance of product transparency
The clean label trend has been gaining steady interest over the last few years but for many it is still…
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Brand interactivity: consumer engagement within beverages
It was once the stuff of science fiction, but packaging now exists that reacts to touch, or signals useful information…
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Flexible Solutions: are packs meeting consumer demands?
Flexible packaging has established a dominant position within the food and beverage sector. This is due to the fact that…
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Are packaging manufacturers doing enough for visually impaired consumers?
According to the Royal National Institute of Blind People (RNIB), braille has long been the most popular way for visually…
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Sharing Experiences: promotional packaging campaigns are proving to be successful
What role does packaging play in beverage products? For many years, bottles, cans and cartons have provided a safe housing…