All articles by Eloise Mclennan

The value of consumer trust in packaging design and brand development

Clean labelling and stringent production processes help brands to create a trustworthy image. Image courtesy of nd3000Trust is an ongoing…
Inside Packaging – Market Focus Special Issue – December 2016

Inside Packaging is now free for the iPad. Download our app to read the latest issue and browse our back…
Sweet wrappers: Formats and features that create added-value in confectionary packaging

Confectionary packaging is being used to engage consumers past the point of purchase. Image courtesy of Arina P HabichConfectionery can…
Inside Packaging – Market Focus Special Issue – October 2016

Inside Packaging is now free for the iPad. Download our app to read the latest issue and browse our back…
A new way of drinking: creative delivery methods shaking up the hot beverage market

Image: New delivery options for hot drinks bring indulgent experiences to on-the-go consumers. Photo courtesy of Africa StudioHot drinks are…

Adding value: the power of packaging in the cosmetics market

Image: Manufacturers are moving beyond conventional formats and focusing on convenience. Photo: courtesy of PierellColour cosmetics is a busy, hypercompetitive…
Inside Packaging – Market Focus Special Issue – August 2016

Inside Packaging is now free for the iPad. Download our app to read the latest issue and browse our back…
Are hybrid packaging solutions the future of the industry?

Image: Will hybrid solutions put an end to the plastics debate? Photo: courtesy of TrakRapOver the past three years, the…
Inside Packaging Magazine: Issue 29

Inside Packaging is now free for the iPad. Download our app to read the latest issue and browse our back…
Getting rid of packaging: how are manufacturers working to reduce waste?

Image: How can manufacturers work to reduce packaging waste? Photo: courtesy of Amanda PalmerConsumer relationships with packaging are slowly changing.…