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All articles by Michael Cushine

Michael Cushine

  • Thinking Outside the Box

    Lucy Schwerdtfeger: What is the major cause for the innovative process? Vincent Ferry: To be successful. To create innovation we…

  • Break the Border

    When Michael Cronin addressed the annual conference of Flexible Packaging Europe (FPE) in June, shortly after his re-election to the…

  • Green from Root to Tip

    There is no doubt that a brand can benefit from a greener image, as consumers become increasingly mindful of the…

  • Leap of Faith

    PCI: What, from your perspective, is the major challenge facing the packaging industry today? Neil Falconer: The major technological challenges…

  • Catch the Eye

    Packaging is increasingly seen as one of the most important parts of marketing and advertising strategy. It must quickly provoke…

  • Waste Disposal Unit

    A key part of Unilever's current agenda is to reduce superfluous packaging and end the use of certain materials, such…

  • One Small Step

    The number of nano-based packaging applications is reported to be growing fast. Three years ago fewer than 40 packaging products…

  • Living Up to the Label

    Products now have to meet higher standards of sustainability and so do their packaging materials. This includes their labels, which…

  • Identity Theft

    "If you don't have a counterfeiting problem you don't have a successful product," says Paul Fox, external relations leader for…

  • Locked-in Innovation

    Craig E Densmore is in charge of investigation and innovation to create new ways of packaging at Birds Eye, with…