Packaging additives: enhancing functionality and sustainability
Packaging additives are special ingredients added to packaging materials to improve their performance. They help make packaging stronger, longer-lasting, and…
All articles by Oumar Fofana
Oumar Fofana
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How personalised packaging boosts loyalty
In an increasingly competitive market, brands are constantly searching for ways to build stronger relationships with their customers. One effective…
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Neurodesign: the science of packaging appeal
Neurodesign is an emerging field that applies principles from neuroscience and psychology to design, including packaging. It explores how human…
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Leveraging packaging for brand storytelling
Packaging has evolved far beyond its traditional role of protecting and containing products. In an increasingly competitive marketplace, brands are…
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The evolution of packaging design in the digital age
The world of packaging design has undergone a remarkable transformation in recent decades, driven by digital advancements and changing consumer…
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Design and branding in packaging
Packaging is far more than a means of protecting a product; it is a powerful tool that influences consumer perception,…
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Flexible packaging on the rise
Flexible packaging is gaining traction across various industries, offering a blend of convenience, sustainability, and cost efficiency. As consumer preferences…
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Nigeria steps up efforts in plastic waste management
In recent years, plastic waste has become one of the most pressing environmental issues globally, and Nigeria is no exception.…
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New packaging rules in 2025
As we move into 2025, the packaging industry is set to face a wave of new regulations aimed at reducing…
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Implementing IoT in packaging supply chains
In recent years, technology has transformed various industries, including packaging and logistics. The Internet of Things (IoT) is one such…