Neurodesign: the science of packaging appeal
Neurodesign is an emerging field that applies principles from neuroscience and psychology to design, including packaging. It explores how human…
All articles by Oumar Fofana
Oumar Fofana
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Leveraging packaging for brand storytelling
Packaging has evolved far beyond its traditional role of protecting and containing products. In an increasingly competitive marketplace, brands are…
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The evolution of packaging design in the digital age
The world of packaging design has undergone a remarkable transformation in recent decades, driven by digital advancements and changing consumer…
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Design and branding in packaging
Packaging is far more than a means of protecting a product; it is a powerful tool that influences consumer perception,…
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Flexible packaging on the rise
Flexible packaging is gaining traction across various industries, offering a blend of convenience, sustainability, and cost efficiency. As consumer preferences…
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Nigeria steps up efforts in plastic waste management
In recent years, plastic waste has become one of the most pressing environmental issues globally, and Nigeria is no exception.…
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New packaging rules in 2025
As we move into 2025, the packaging industry is set to face a wave of new regulations aimed at reducing…
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Implementing IoT in packaging supply chains
In recent years, technology has transformed various industries, including packaging and logistics. The Internet of Things (IoT) is one such…
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How AI is reshaping the packaging industry from design to distribution
Artificial intelligence (AI) is transforming industries worldwide, and packaging is no exception. From streamlining design processes to optimising supply chains,…
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Digital transformation in packaging
Technology is changing our lives in ways we never imagined. From the way we shop and communicate to how businesses…