Smart packaging revolution: QR codes and AR lead the way
In today's fast-paced digital world, connected packaging has emerged as a game-changer, enhancing consumer interaction through technologies like QR codes…
All articles by Oumar Fofana
Oumar Fofana
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AI and smart packaging: enhancing customer experience
In today's fast-evolving marketplace, the integration of artificial intelligence (AI) and smart packaging is revolutionising how products interact with consumers,…
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Packaging innovations: the rise of lightweighting
The packaging industry has made significant strides in reducing its carbon footprint through lightweighting. This strategy involves minimising the weight…
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From algae to agave: Innovative sustainable materials in packaging
As the global environmental crisis intensifies, the need for sustainable solutions becomes more pressing. The packaging industry, long criticised for…
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Paperisation: shifting from plastics to fibre-based packaging
In an era increasingly focused on sustainability, the move from plastic to fibre-based packaging, known as paperisation, is gaining momentum.…
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Balancing sustainability and cost: the new packaging paradigm
As the demand for sustainable practices grows, the packaging industry finds itself at a critical juncture. The shift towards eco-friendly…
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Reusable packaging is paving the way for a circular economy
The concept of a circular economy has gained significant traction as an alternative to the traditional linear economy. One of…
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Packaging: What you can learn from leading brands
Packaging is more than just a vessel to hold a product; it’s a crucial aspect of marketing that can significantly…
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Packaging: What you should know about shifting consumer trends
In today's fast-paced world, consumer preferences are constantly evolving, and businesses must adapt to keep up. One of the most…
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Packaging: How the industry can adapt to changing regulations
The packaging industry is at a crossroads. As environmental concerns and sustainability efforts gain momentum globally, the sector faces mounting…