Cosmetics Copycats Cash In
Though the popularity of premium cosmetics stands tall, with Euromonitor International valuing the market at $57bn in 2004, not everyone…
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What is a Megabrand?
Strategies for Building a Megabrand "There is an ongoing trend for manufacturers to slim down their portfolios to focus on…
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Exactly what it says on the Tin
Labels are the first point of contact the customer gets with a product. A label provides a description of the…
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Fighting Pharma Fakes
The escalation of counterfeiting globally not only represents lost revenue for the companies being copied and duped but can also…
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Orient Expressed
The impact of China's rapid growth on the global economy is already evident, thanks to its demand for raw materials…
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Virojanglor – Pioneers in Luxury Packaging
What are Virojanglor's particular assets? One of our major strengths is our ability to coach projects right from their infancy.…
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Steel Packaging for Luxury Goods
The retail world is fiercely competitive and standing out on the shelves is a constant challenge. It is the packaging…
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Branding with Brighter Steel
The intrinsic bright appearance of steel has always been considered by designers and can makers as a premium feature when…
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The Value of Brand
The Coca-Cola Company's 'Manifesto for Growth' is the operating framework we have established to return The Coca-Cola Company to sustainable…
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An Evolution in Unit Identification
One of the ongoing challenges in retail is maintaining the optimum level of inventory. After products are counted, the data…