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In the latest issue of Inside Packaging we learn more about how companies are using optical illusion packaging to go one step further in their branding of products.
We also find out how supermarkets have started to use food waste in their designs, take a look at reflective anti-seagull packaging and discover how the beauty industry is ensuring their products stand out on the shelf.
Plus, we discover how brand recognition can be identified through shapes, as well as finding out more about the developments in smart pharma.
Read the issue for free on your iPad through our app, or if you're on a desktop computer you can also read it in our web viewer.
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By GlobalDataIn this issue
Premium Design: Optical Illusions
On pack designs are crucial for successful branding and communicating information, but now the industry is going further afield with a new technique – optical illusion printing. Callum Tyndall finds out more.
Read the article.
Waste Reduction
Governments mandated to mitigate global climate change are putting increased pressure on the food industry to reduce food and packaging waste. Heidi Vella finds out what supermarkets and food product manufacturers are doing to tackle this issue.
Read the article.
Angry Birds
Over the years seagulls have gained a fierce reputation for aggressively pursuing food, even stealing chips right out of consumers’ hands. To try and deter the birds, Australian burger chain Hungry Jacks recently launched ‘reflective anti-seagull packaging’. Eloise McLennan finds out more.
Read the article.
Looking Good
The highly consumer-driven sectors of cosmetics and personal care are certainly influenced by the quality and appearance of packaging: new products can be successful thanks to the right eye-catching packaging, while even the most effective beauty product will struggle if it has no shelf appeal. Emma-Jane Batey investigates what’s looking good in the cosmetics and personal care industry.
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Shape Shifters
Brand recognition can be hard to achieve in the chocolate market through packaging alone, but a few companies have become synonymous with their shape counterparts. Callum Tyndall explores the history of these iconic brands.
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Patient-Friendly Packaging
The global pharmaceutical packaging industry is booming, with reports that the sector could be worth nearly $80bn by 2018. Katie Woodward takes a closer look at the latest innovations in smart packaging.
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The Bigger Picture
The Sustainable Packaging Coalition discusses the position they hold against currently available additives intended to result in the biodegradation of petroleum-based plastics.
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Next issue preview
The industry is taking note of moulded paper packaging as a sustainable alternative to plastic in numerous applications. In the next issue of Inside Packaging, we find out more about the technique and how to make a 3D product.
We also take a look at holographic design techniques, learn more about how edible packaging is being used to reduce waste, and ask how packaging can demonstrate ethical luxury.
Plus, we investigate the first ever production of butanediol from renewable sources, and profile how packaging and printing solutions are transforming the Chinese economy.
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