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In this issue of Inside Packaging we take a look at transparency within the supply chain and how it has become more of a priority for customers. We find out how track and trace technologies, in particular, will play a vital role in meeting this need.
We also investigate the brand history of beauty companies, find out more about fossil-based waste and analyse the new renewable aseptic packaging from Tetra Pak.
Plus, we learn more about smart solutions within the bar scene and investigate how unboxing videos that are uploaded online are influencing consumer purchase choices.
Read the issue for free on your iPad through our app, or if you're on a desktop computer you can also read it in our web viewer.
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By GlobalDataIn this issue
Track and Trace
Supply chain transparency is only going to become more of a priority for customers and track and trace technologies will play a vital role in meeting this need. Liz Wilks from APP finds out more.
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A History of Heritage
Fonts, colours and designs are crucial elements of packaging. Eloise McLennan explores how beauty companies create their brand history through design.
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A Sustainable Future
Can everything that’s made from fossil fuels today be made from wood tomorrow? Karl Henrik, CEO at Stora Enso, explains how anything you can do with fossil fuels in terms of materials, you can do with a tree.
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A Clear Mission
Sustainability is arguably one of the biggest drivers in creating new packages. Sonia Sharma finds out how the industry is working towards this aim.
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Smart Solutions
Absolut-owned coconut flavoured alcohol brand Malibu has recently launched two smart packaging solutions, one of which allows bar goers the ability to order a drink refill without having to leave their chair. Katie Woodward finds out more from the manufacturers.
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Unboxing Videos
Social media influencers are now a key aspect of any good marketing strategy, but how are they impacting consumer buying decisions? Sarah Power investigates how unboxing videos are encouraging consumer spending.
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Next issue preview
Experts believe that clean labelling is here to stay and will continue to spread throughout the production chain. We find out more about the clean label market.
In the next issue of Inside Packaging we take a look at in-store recycling, find out more about brand interactivity and analyse the reclose systems on flexible solutions.
Plus, we learn more about the world’s first ever face-swappable bottle and investigate how smaller suppliers can improve their relationships with customers without the budget or influence of the ‘big players’ in the industry.
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