In the wake of Brexit, the UK’s departure from the European Union has ushered in a new era of trade regulations, particularly affecting the movement of goods between Great Britain and Northern Ireland.

Central to these changes is the introduction of the ‘Not for EU’ labelling requirement, a measure designed to prevent certain products from inadvertently entering the EU market via Northern Ireland.

This article delves into the intricacies of this labelling mandate, its phased implementation, and the implications for businesses within the packaging industry.​

Understanding the ‘Not for EU’ labelling requirement

The ‘Not for EU’ label is a directive stemming from the UK’s commitment to uphold the integrity of its internal market while respecting the unique position of Northern Ireland post-Brexit.

Under the Northern Ireland Retail Movement Scheme (NIRMS), specific products moving from Great Britain to retail premises in Northern Ireland must bear this label, indicating that they are not intended for the EU market.

The primary objective is to ensure that goods entering Northern Ireland do not bypass EU regulatory checks by subsequently moving into the Republic of Ireland.​

The implementation of this labelling requirement is structured in three phases:​

  • Phase 1 (from 1 October 2023): Mandates individual labelling for all prepacked meat and meat products, as well as certain dairy products.​
  • Phase 2 (from 1 October 2024): Expands the requirement to include additional dairy products and some composite products.​
  • Phase 3 (from 1 July 2025): Further extends the labelling mandate to encompass certain composite products, fruit and vegetables, fish, and other specified items.​

It’s important to note that these requirements apply solely to products moving into Northern Ireland under NIRMS. Products remaining within Great Britain or those not covered by NIRMS are exempt from this specific labelling obligation.​

Implications for the packaging industry

The introduction of the ‘Not for EU’ label presents both challenges and opportunities for the packaging sector.​

  • Operational adjustments: Businesses must adapt their packaging processes to incorporate the new labelling requirements. This may involve redesigning packaging templates, updating printing protocols, and ensuring that labels are affixed in compliance with the stipulated guidelines.​
  • Cost considerations: Implementing these changes may incur additional costs, particularly for small and medium-sized enterprises. Expenses related to redesigning packaging, procuring new materials, and training staff can accumulate, impacting overall profitability.​
  • Supply chain coordination: Ensuring that all stakeholders within the supply chain are informed and compliant with the new requirements is crucial. This necessitates clear communication between manufacturers, packaging providers, distributors, and retailers.​

Despite these challenges, the packaging industry has the opportunity to innovate and develop solutions that streamline compliance. For instance, the creation of adaptable packaging designs that can accommodate various labelling requirements may offer a competitive advantage.​

Navigating compliance and future considerations

To ensure adherence to the ‘Not for EU’ labelling requirements, businesses should undertake the following steps:​

  1. Stay informed: Regularly consult official government guidance to remain updated on any changes or clarifications regarding the labelling requirements.​
  2. Assess product lines: Identify which products fall under the scope of the NIRMS and determine the specific labelling obligations for each.​GOV.UK
  3. Engage with stakeholders: Collaborate with packaging suppliers, legal advisors, and industry associations to develop compliant packaging solutions.​
  4. Implement training: Educate staff involved in packaging and distribution about the new requirements to ensure consistent compliance.​

Looking ahead, it’s essential for businesses to remain adaptable. As trade agreements and regulations continue to evolve in the post-Brexit landscape, the packaging industry must be prepared to respond to new challenges and requirements.

By fostering a culture of compliance and innovation, companies can navigate these changes effectively, ensuring the continued smooth movement of goods between Great Britain and Northern Ireland.​

For comprehensive details on the labelling requirements under the Northern Ireland Retail Movement Scheme, businesses are encouraged to consult the official UK government guidance.​