In today’s on-demand and digitalised world, consumers are more connected and informed than ever. They know what they want, how they want it, and who they want it from.
As digital consumers and connected spenders adopt new behaviours and communication channels, brands are having to work even harder to reach, understand and engage them.
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Businesses need packaging solutions that can easily provide valuable product data in real time to assist in supply chain quality and control.
Swiss packaging expert SIG head of sustainability and digital marketing Bojan Buric Heler tells Packaging Gateway about the value behind connected packaging and how SIG is contributing to the market with its new digital closure product, ‘One Cap, One Code’.
Connected packaging
In this highly competitive market, connected packaging has emerged as an effective way for food and beverage producers to connect with consumers. Solutions like scannable QR codes are being utilised more and more on consumer products – turning physical packs into interactive tools.
All of this is so consumers can access the information they want, while brands can build trust and recognition.
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By GlobalDataConnected packaging is an incredible opportunity for companies to play a bigger role in consumers’ lives. Through interactive functionalities and enhanced user experiences, brands can offer real value to consumers.
Tracking and interacting
With higher competitive pressure and consumer demands, businesses need to find new ways to reliably manage their entire supply chain, from source to shelf.
For example, to help brands and producers unlock the potential of connected packaging, SIG offers a range of market-ready solutions as part of its Connected Pack platform.
These solutions combine unique digital coding technologies and Track & Trace capabilities to ensure connectivity and transparency in every pack and drive greater digital interaction and engagement.
Track & Trace solutions are helping brands not only bridge the digital communication gap with consumers but also integrate complete transparency into the whole value chain, and IoT and smart packaging innovations are opening new possibilities for both tracking and interaction.
Consumers today are more enlightened and empowered than ever. They are more connected, mobile, and demanding with greater access to new and evolving communication channels. But in this fast-paced digital world, it is getting harder for brands to adapt and engage with them.
With valuable market insights, brands can better understand consumer needs, preferences and spending habits and realise new and exciting opportunities such as personalised communication channels and promotions, helping them make connections beyond the pack.
One Cap, One Code
SIG has extended its range of QR code solutions from the package onto closures with the launch of ‘One Cap, One Code’ for effective and unique one-to-one online marketing opportunities.
SIG’s digital closure solution, launched in the combiGo closure for on-the-go packs, enables food and beverage customers to apply QR codes to the inside of closures, which are only visible to the consumer.
Recognised by smartphones in less than three seconds for quick and easy use, SIG’s ‘One Cap, One Code’ solution keeps consumers entertained, informed and rewarded, while also building consumer trust and loyalty.
Nestlé is the first company in Vietnam to opt for SIG’s innovative QR code closure solution ‘One Cap, One Code’ for effective and unique one-to-one online marketing opportunities.
One Cap, One Code is just one example of how connected packaging can help consumers; the packaging industry is full of successful connected packaging stories and the list is ever-growing.
