The Alkaline Water has extended its partnership with its co-packaging partner Western Group Packaging (WGP) based in the US.
As part of the deal, WGP will produce new flavoured Alkaline88 water products at its packaging facility in Nevada.
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The company has also planned to introduce its Alkaline88 water in various new flavours, including lemon, blood orange, watermelon, coconut and raspberry.
The Alkaline Water president and CEO Richard A Wright said: “We are excited to bring these new products to market. We have verbal commitments from many of our current retailers for our flavoured Alkaline88 waters.
“Our commitment to creating only Clean Beverages continues to drive our product development. We pioneered the enhance bulk water category with our Alkaline88 one gallon and 3l sizes, and believe our new flavoured waters will impact the enhanced water space in a similar fashion.”
The deal will allow the beverage firm to support its growth, expand its co-packaging capabilities and assist retail partners to meet consumer demand for its Alkaline88 brand.
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By GlobalDataWright added: “This will be one of the many products we will bring to our current grocery and drugstore customers as well as convenience stores.
“This is the first major initiative completed by our subsidiary A88 Infused Beverage Division Inc.”
Established in 2014, Western Group Packaging’s manufacturing plant in Nevada features more than 150,000ft2 of manufacturing space and modern machinery. It offers packaging services to the beverage industry.
