The result is aligned with Amazon’s packaging-reduction efforts. Credit: Amazon.com or its affiliates.

A recent study commissioned by Amazon has found that 69% of Indian adults prefer receiving online orders without additional delivery packaging.  

This preference aligns with Amazon’s ongoing efforts to reduce its packaging materials by delivering essential items such as toilet rolls and beverage drinks in reusable crates or tote bags. 

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The survey indicates that 55% of respondents expressed satisfaction with receiving purchases with minimal packaging.

Tech accessories, homeware, home improvement products, and others are frequently shipped by Amazon without extra packaging. 

Clothing apparel, detergent, and stationery are the top items customers are content to receive in the manufacturer’s original packaging, simply adorned with an address label.  

However, the study also identified products that consumers are less comfortable receiving without additional packaging, including contraceptive devices and high-value electronics.

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Amazon India operations vice-president Abhinav Singh said: “Like us, our customers really care about reducing packaging, and we’ve made significant progress doing so for years.  

“That said, we aren’t satisfied with continued reduction. Where possible, we want to eliminate packaging altogether. One way we do this is by working with manufacturers to design packaging that’s capable of shipping safely, without additional paper bags, envelopes or boxes from us.” 

The company says it has reduced the number of orders sent without added delivery packaging by 83% since 2021.  

Moreover, it has reduced the weight of outbound packaging per shipment by an average of 41% since 2015 and eliminated more than two million tonnes of packaging material. 

In November last year, the e-commerce retailer announced that its European fulfilment network now uses 100% recyclable delivery packaging for all customer orders.