Amazon’s new packaging is recyclable at the kerbside. Credit: © Amazon.

E-commerce retailer Amazon has introduced a packaging solution made from recycled paper to make grocery delivery more sustainable.

Manufactured regionally in the US, the kerbside-recyclable insulation packaging will be used for delivering products from Amazon Fresh grocery hubs, stores and Whole Foods Market locations.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Amazon has tested the packaging’s thermal effectiveness in its internal thermal labs, as well as in multiple external labs in North America and Europe.

The retailer also conducted ‘secret-shopper programmes’ to validate the solution’s thermal effectiveness, as well as consumer pilots in multiple cities.

Amazon Grocery vice-president Stephenie Landry said: “This new packaging is just the latest step in Amazon’s commitment to both The Climate Pledge, a bold commitment to be net-zero carbon across our business by 2040, and to building a sustainable business for our employees, customers and the planet.”

The initiative is part of Amazon’s wider sustainability efforts and its commitment to becoming carbon-neutral across its business by 2040.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

It is expected to replace around 735,000lb of plastic film, 3.15 million pounds of natural cotton fibre and 15 million pounds of non-recyclable mixed plastic a year.

Amazon grocery delivery packaging team senior programme manager Joe Rake led the project to develop the packaging.

Rake said: “Our teams are constantly working on ways to minimise waste, increase recycling and provide options for customers to reuse, repair and recycle their products.

“The goal is to send less material to the landfill and more back into the circular economy loop.

“This recyclable packaging will hopefully inspire others, both at Amazon and elsewhere, to continue finding creative, sustainable solutions for customers and communities around the world.”

In 2018, Amazon introduced frozen water bottles as an alternative to frozen gel packs to provide a more widely recyclable and reusable grocery insulation solution.