Packaging for the new Eco Protect nappies is made with 30% recycled materials. Credit: Aleksandra Budzinskaia via Shutterstock.

Sustainable packaging solution provider Amcor has introduced new packaging for Huggies Eco Protect nappies in Peru. 

The packaging, featuring 30% recycled materials, was launched in partnership with Kimberly-Clark. 

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This initiative aims to offer a more sustainable packaging option for the hypoallergenic nappies, which are made with certified, plant-based fibres. 

The innovative packaging solution is part of a concerted effort by both companies to support a circular economy.  

The bags are made from recycled plastic film that can be reused as a raw material, maintaining performance while ensuring minimal impact on visual appeal.  

Huggies Andes region marketing director Carolina Gormezano said: “A recent Mintel survey shows 39% of Peruvians prefer sustainable packaging, highlighting the importance of the circular economy. By reducing, reusing and recycling materials, we can minimise waste and protect our planet.”

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Flexible plastics are known for their versatility and lightweight properties, which make them suitable for a range of packaging applications.  

The development of more sustainable packaging solutions using recycled plastic films has resulted in reducing energy consumption by 30%, carbon footprint by 23% and water usage by 23% compared to standard packaging. 

Amcor Latin America marketing director Laetitia Sanchez said: “We are proud to collaborate with Kimberly-Clark in designing solutions that meet consumer needs and contribute to the circular economy.”  

This partnership reflects a growing trend in the packaging industry towards more environmentally friendly solutions. 

Recently, Amcor announced the launch of a one-litre polyethylene terephthalate carbonated soft drink bottle made entirely from post-consumer recycled material.