Sustainable packaging solution provider Amcor has introduced new packaging for Huggies Eco Protect nappies in Peru.
The packaging, featuring 30% recycled materials, was launched in partnership with Kimberly-Clark.
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This initiative aims to offer a more sustainable packaging option for the hypoallergenic nappies, which are made with certified, plant-based fibres.
The innovative packaging solution is part of a concerted effort by both companies to support a circular economy.
The bags are made from recycled plastic film that can be reused as a raw material, maintaining performance while ensuring minimal impact on visual appeal.
Huggies Andes region marketing director Carolina Gormezano said: “A recent Mintel survey shows 39% of Peruvians prefer sustainable packaging, highlighting the importance of the circular economy. By reducing, reusing and recycling materials, we can minimise waste and protect our planet.”
Flexible plastics are known for their versatility and lightweight properties, which make them suitable for a range of packaging applications.
The development of more sustainable packaging solutions using recycled plastic films has resulted in reducing energy consumption by 30%, carbon footprint by 23% and water usage by 23% compared to standard packaging.
Amcor Latin America marketing director Laetitia Sanchez said: “We are proud to collaborate with Kimberly-Clark in designing solutions that meet consumer needs and contribute to the circular economy.”
This partnership reflects a growing trend in the packaging industry towards more environmentally friendly solutions.
Recently, Amcor announced the launch of a one-litre polyethylene terephthalate carbonated soft drink bottle made entirely from post-consumer recycled material.
