ProAmpac’s division Ampac has announced plans to market and produce the Ampac Pull Tab pouch for alcoholic beverages in the US.

Initially launched for a Swiss juice brand in 2014, the pouch serves as an alternative format to the traditional straw-punch beverage pouch.

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The company produces the Pull Tab pouch for Festive Beverage and its WingDing line of Wine Cocktails.

The pouch features a premade straw hole covered by a customised, tear-away Ampac Pull Tab label, which is applied by automatic label dispensers.

ProAmpac marketing director Millie Nuño said: “The Ampac Pull Tab pouch provides a new and unique experience for consumers.

“The Ampac Pull Tab pouch provides a new and unique experience for consumers."

“The new format provides consumer convenience and is a fun, unique way to enjoy a cocktail.”

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The pouch features an easy-to-open pull tab and an attached straw, and is now available in a 375ml format for alcoholic beverages. It can also be placed in the freezer.

Ampac produced the pouch at its location in Kirchberg, Switzerland.

The company claimed that the product generates a low volume of waste and is light weight compared to glass alcohol containers.