Beverage company Anheuser-Busch has announced the national rollout of its US Farmed certification and packaging seal for several of its beer brands, showing support for farmers in the US.
The certification and packaging seal is developed and verified by non-profit American Farmland Trust (AFT) and aims to help consumers choose products that derive at least 95% of their agricultural ingredients from farms in the US.
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The US Farmed seal will first appear on Anheuser-Busch’s Busch Light product packaging this May. Budweiser, Bud Light and Michelob ULTRA have also obtained the US Farmed certification.
Companies across the consumer-packaged goods (CPG) industry are encouraged to join the effort by obtaining US Farmed certification for their domestically-sourced products.
AFT will use funds raised through those certifications to expand programmes and provide US farmers across all 50 states with free resources and expert advisory services to help them access, protect, and maintain American farmland.
This industry-wide effort will be supported by an Anheuser-Busch led campaign, “Choose Beer Grown Here”.
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By GlobalDataAnheuser-Busch CEO Brendan Whitworth commented: “We are proud to rally behind American farmers to ensure the future of US agriculture, which is crucial to our country’s economy.”
In 2023, the company announced a temporary packaging redesign for its Bud Light and Budweiser aluminium bottles.
