UK-based foils, films, and laminates provider API has added new colour Amaranth to its PG range of pigment hot stamping foils in a bid to help meet latest packaging colour trends.
The new deep-red Amaranth shade can be used for wine and spirit bottles, as well as across a range of other hot stamping applications.
Go deeper with GlobalData
API noted that deep and luxurious colours complement its new print technologies and highly tactile finish.
Luxury and premium goods manufacturers ensure packaging effectively conveys both the product’s qualities and brand values.
API’s marketing executive Hester McQueen said: "Customers were asking for a richly romantic red to link with the latest colour trends, so we developed and launched the graceful, nostalgic Amaranth shade to provide the high-impact results their packaging demanded.
"Our PG Foils add real depth of colour and opacity when applied."
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataPG range from API is a premium-grade matt pigment hot stamping foil and is used for general purpose applications. The range provides both detail and broad area coverage required by the packaging sector.
API’s hot stamping foils offer a reflective finish for all coating processes and can also be used on different materials and substrates.
Image: API launches a new colour, Amaranth, for its PG range of pigment hot stamping foils. Photo: courtesy of API.
