Ardagh Group, Glass – North America has launched a new 500ml beer bottle to cater to demand from brewers.
The American-made 500ml Celebration bottle, which is made of recyclable amber glass, is witnessing increasing demand due to the growing popularity of sour beers and barrel-aged beers.
Go deeper with GlobalData
The bottle is sleek and offers the versatility of using either a crown/pry-off or a cork closure, according to Ardagh Group, Glass – North America.
Brewers can use the 500ml beer bottle format to provide a single serving size to consumers.
Ardagh Group North American Glass division chief commercial officer Alex Robertson said: “Breweries are packaging limited-edition, single serving craft beer styles in 500ml bottles because they deliver great shelf appeal and brand differentiation in a premium, sustainable package.”
The company noted that for brewers a glass bottle’s sustainability is just as important as the premium package.
The company also made a case for glass bottles, stating that they can be recycled endlessly without loss in quality or purity.
Robertson added: “Glass bottles not only express to consumers that they are purchasing a premium product, its inherent sustainability – from its raw materials to its recyclability – is yet another reason why glass bottles are the preferred choice for craft brewers wanting to build their brand and stay true to their sustainability promise.”
Ardagh Group, Glass – North America is a division of Ardagh Group, a global metal and glass packaging company.
The addition of the 500ml Celebration bottle takes Ardagh Group’s BOB site portfolio to 12 unique beer bottles, all manufactured in the US.
