Irish glass and metal products supplier Ardagh Group have manufactured a taller sleek-shaped aluminium aerosol can for Nivea’s female range, designed by brand’s owner Beiersdorf.
The can, which was developed under a three-year re-packaging process, was created to meet advanced technical requirements and customer specifications.
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The design innovation was completed by the two multiple stage necking systems at Ardagh’s specialist aerosol plant in Veenendaal, the Netherlands, to produce the uniquely shaped long sleek can in the most efficient and precise way. The design was extensively market tested for consumer reaction and comment. The favourable response together with an improved shelf stand-out, contributed to its recent successful launch in Europe. The new can is 9mm taller than its predecessor.
Ardagh Metal division commercial director Bernhard Meier said: “With our long-standing customer, Beiersdorf, we investigated various technologies at the cutting edge of aerosol can production.
“As a result, we believe we have set new standards for high-quality metal packaging for today’s consumer.”
Beiersdorf Global Packaging Researvch & Development’s Klaus-Peter Stange said: “Finding an optimum production solution for this sleek new design was crucial and we are very pleased with the outcome of what has been a very complex but rewarding project.”
Recently, Ardagh invested to strengthen its steel seafood can production capability at its metal packaging production plant in Casablanca, Morocco.
Ardagh offers recyclable, metal and glass packaging solutions to global brands, with a network of 108 metal and glass manufacturing facilities in 22 countries.
