Ogeu has invested in a filling line for packaging cans. Credit: © Ardagh Group.

France-based beverage group Ogeu has invested in a beverage can filling line in an effort to enter more emerging markets.

The filling line will allow Ogeu to add 15cl slim, 25cl slim, 33cl sleek and standard and 50cl standard can formats to its range of beverage options, including alcoholic, non-alcoholic, sparkling, still and wine-based drinks.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Energy drinks Truc de Fou and Breizh Elixir, as well as the Thé Noir Pèche and Thé Vert Menthe canned teas sold under the Quézac brand, will be the first products packaged using the line.

Ogeu has partnered with Ardagh Metal Packaging for the large-scale production of cans.

Ogeu marketing director Mathieu Lignac said: “Cans are modern, convenient and an ecological choice, which is why we see this investment in beverage cans as a hugely positive step forward.

“Considering all Ardagh’s experience, they were the natural partner for us as we move into this exciting new market.”

Ardagh Metal Packaging sales director Dirk Schwung said: “We are thrilled to enter this partnership with a renowned group like Ogeu.

“It’s gratifying to see this major player make such a definitive commitment to Ardagh cans, now and for the future.”

The investment is in line with Ogeu’s commitment to prioritising the use of cans as a packaging option across its brands.

Production at the facility started in April, supplying cans across French supermarkets, other domestic retailers and some brands for home delivery.

The company plans to export products to certain other countries and international markets in the future.

Last week, Ardagh Group developed a ‘bowl’ design for Odenwald fruit sauce jars.